Five Festive Fridays: Holiday Promenade to Bring Cheer, Local Finds and Fun to Historic East Village
GREATER DES MOINES, IA (Oct. 24, 2024) – The Greater Des Moines Partnership and the Historic East Village Neighborhood Association will spread holiday cheer throughout Downtown Des Moines (DSM) during the Holiday Promenade which will return to the Historic East Village for five Fridays in 2024. The 23rd annual Holiday Promenade will begin on Friday, Nov. 22 and continue each Friday through Dec. 20.
“The Holiday Promenade is all about celebrating community and supporting our amazing local businesses,” said Amelia Klatt, Director of Events at the Greater Des Moines Partnership. “We invite everyone from Downtown and beyond to enjoy the festive vibe in the Historic East Village, take part in fun activities and discover unique holiday shopping experiences among local businesses.”
The Holiday Promenade is an exciting, free celebration full of holiday-themed activities, entertainment, shopping and family-friendly fun. A number of activities will be scheduled throughout the five Fridays including tree lighting, a scavenger hunt, ice skating and more. During the Holiday Promenade dates, Historic East Village retailers are encouraged to remain open until 8 p.m. while restaurants and attractions are open later.
“We're thrilled to bring the Holiday Promenade back, offering family-friendly activities and showcasing the charm of our neighborhood,” said Luke Dickens, Board President of the Historic East Village Foundation Board. “We invite everyone to experience the magic of the Promenade and support the local shops and restaurants that keep Historic East Village lively year-round.”
The Holiday Promenade is sponsored by MidAmerican Foundation and Prairie Meadows.
More details for each Holiday Promenade event will be announced in the coming weeks. Learn more on The Partnership's website.
About Downtown, DSM, Inc.
Downtown DSM, Inc. is part of the Greater Des Moines Partnership and is dedicated to ensuring the continued growth of Downtown Des Moines (DSM). A strong region needs a strong Downtown. Downtown DSM, Inc. leads efforts to drive development, placemaking and events in Downtown DSM. It promotes a strong Downtown through integration of retail, restaurants, businesses, housing, events and placemaking.
About the Greater Des Moines Partnership
The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 23 Affiliate Chambers of Commerce, more than 6,500 Regional Business Members and more than 400 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.