Downtown DSM Adventure Stories

• For DSM Visitors and Residents Who Love to Explore Downtown
• Various Locations Around Downtown DSM
• Admission: Free
• Contact: Name + Email

In 2021, the Downtown DSM Adventure Stories garnered around XX web visits as the public read through five stories and upped foot traffic in downtown neighborhoods as part of the Glad You're Here | Love Downtown DSM series. Released weekly, DSM Downtown Adventure Stories have included the Nature Adventure, Travel Adventure, Undersea Adventure, Western Adventure and Fairytale Adventure. This interactive activation brings both young and old to Downtown Des Moines (DSM) to scan QR codes for story chapters, follow clues and share about their adventures on social media using the hashtag #downtownDSM.

With four to six chapters each, DSM Downtown Adventure Stories also included Adventure Challenges so readers could further engage with stories. Challenges included sketching, photography and other easy ways to create on-the-go.