Spruce Up Your Brand’s Communication Game

This article is written by the Founders of 818 - a tiny design empire:

• Melissa Carlson
• Rachel Abel

Hello fellow small business owners and entrepreneurs!

We’re excited to share more about our upcoming virtual speaking event, "Top Five for Small Business: 5 Tips for Your Brand Communications." This event is designed to help you elevate your brand communications and connect more effectively with your audience. As a small business owner, you know how crucial it is to stand out in a crowded marketplace — we’re here to share practical tips that can make a significant difference to your marketing efforts and to be a resource for you.

What to Expect

During this event, we will cover five essential tips that are tailored specifically for small businesses. These tips will help you understand the importance of effective brand communications and how to implement strategies that will enhance your brand's presence and engagement.

Here’s a brief overview of what we’ll discuss:

Tip 1: Develop a Brand Communication Strategy

Creating a well-defined strategy is the foundation of effective brand communication. We’ll guide you through the process of developing a plan that aligns with your business goals and resonates with your target audience.

Tip 2: Define Your Brand Voice

Your brand voice is the personality of your business — it’s how you communicate with your customers and differentiate yourself from the competition. Learn how to define and maintain a consistent brand voice that reflects your values and connects with your audience.

Tip 3: Enhance Your Writing with Tools

Good writing is essential for clear and compelling brand communications. We’ll introduce you to various tools and resources that can help you improve your writing skills and produce quality content.

Tip 4: Utilize Messaging to Grow SEO

Effective messaging not only engages your audience but also boosts your search engine optimization (SEO). Discover how to craft messages that improve your online visibility and attract more traffic to your website and other digital channels.

Tip 5: Consistency is Key

Consistency in your brand communications builds trust and recognition. We’ll share tips on how to ensure consistency across all your communication channels, from social media to email marketing and beyond.

Why You Should Attend

This event is perfect for people who want to:

• Strengthen their brand communication strategies
• Engage more effectively with their audience
• Enhance their online presence
• Learn practical tips and tools to improve their brand communications

Whether you’re just starting or looking to refine your existing strategies, this event will provide insights and actionable advice to help you succeed.

How to Register

Mark your calendars for our virtual seminar on Wednesday, Aug. 28! You can register for free here. We can’t wait to connect with you and help you take your brand communications to the next level!

Cheers!

	Melissa Carlson LinkedIn Melissa Carlson is Co-Founder of 818, a tiny design empire.
	Rachel Abel LinkedIn Rachel Abel is Design / Partner at 818, a tiny design empire.

For more information on the Greater Des Moines Partnership’s Top Five series, visit the Business Resources page. While there, be sure to register for the next Top Five series. Learn more tricks on how to maximize the potential of your business through The Partnership’s through the Small Business Resources Hub.