Aging in Place: Edencrest Setting a New Standard of Senior Living

As Iowa’s population continues to age, the demand for quality senior living communities is more important than ever. With over 1.1 million residents aged 50 and older across the nation and roughly 40% of Iowa’s population expected to be 50+ by 2050, the need for independent living, assisted living and memory care is growing rapidly. Fortunately, Edencrest Senior Living, developed, owned and managed by Hubbell Realty Company and Highmark Senior Living, has risen to the challenge — building communities that provide the comfort, dignity and support seniors deserve.

A Place to Call Home

At Edencrest, senior living is more than just a place to live — it’s about thriving in a vibrant, welcoming community. With 10 locations across Greater Des Moines (DSM), including two in Des Moines, Edencrest communities are designed to provide residents with the freedom of independent living, the support of assisted living and the compassionate care of memory care services.

Edencrest communities were introduced to DSM in 2014, with the first opening at Edencrest at Riverwoods on Des Moines’ south side near Easter Lake. Hubbell has added five communities since 2022, noting the increased need for new, quality communities across multiple cities:

• Edencrest™ at Beaverdale in Des Moines
• Edencrest™ at Green Meadows in Johnston
• Edencrest™ at Kettlestone in Waukee
• Edencrest™ at The Legacy in Norwalk
• Edencrest™ at Riverwoods on the Southside of Des Moines
• Edencrest™ at Siena Hills in Ankeny
• Edencrest at Timberline in Urbandale
• Edencrest™ Tuscany in Altoona
• Edencrest™ Pleasant Hill

Edencrest™ at Adel, Hubbell’s 10th community, is slated to open later this summer.

Unlike traditional senior communities, Edencrest offers a personalized approach to aging. No two residents are the same, and the dedicated team of over 350 ensures that everyone receives care tailored to their specific needs — whether it’s help with daily activities, specialized memory care programs or simply a worry-free lifestyle with plenty of engaging social opportunities.

“We came from a small community and felt that we knew most of the people there. As a result, we immediately felt that we had a small community and neighborhood here at Edencrest as soon as we moved. There are so many things we appreciate. We love events and can choose those we enjoy participating in. They have a variety of musical entertainment that comes each month. As we gather for our meals, we feel like we’re at a large family gathering.” Emily & Larry W.

At each Edencrest location, residents have access to …

• A 24/7 on-site care team.
• Daily home-cooked meals.
• Housekeeping and professional laundry services.
• On-site beauty salons and barbers.
• Beautiful private courtyards.
• Daily social and recreational activities.
• Senior wellness programs and fitness classes.
• A community where pets are welcomed.

Edencrest Signature Experiences, including Ageless Adventures and Eden Endeavors, programs to complete long-awaited wishes and dreams.

Respite Care options for short-term stays and to relieve caregivers.

Three Levels of Senior Living – Designed for Every Stage

Independent Living

For seniors who want to maintain an active and independent lifestyle, Edencrest’s independent living communities offer the perfect balance of freedom and convenience. With maintenance-free living, scheduled transportation and access to a wide range of events both in the community and city, residents can enjoy life on their own terms — without the stress of homeownership.

What Sets Edencrest Apart?

• Spacious apartments with modern amenities
• Delicious restaurant-style, curated meals
• On-site beauty and barber salon
• Housekeeping and maintenance services
• A calendar of social events and fitness classes

Assisted Living – The Right Amount of Support

For those who need a little extra help with daily activities, Edencrest’s assisted living program provides compassionate, 24/7 support. Our professional caregivers assist with everything from medication management to bathing and dressing, ensuring that residents maintain their independence while receiving the care they need.

• Personalized care plans tailored to individual needs
• Full-time staff and on-call medical professionals
• Social engagement programs to keep minds and bodies active
• Safe, comfortable and home-like environments

With Iowa’s average assisted living cost at $5,200 per month*, Edencrest offers exceptional care at competitive rates, presenting a valuable investment in high-quality support for residents and their families.

Memory Care — Compassionate and Expert Care

Caring for a loved one with Alzheimer’s or dementia can be overwhelming, but Edencrest’s memory care program offers a secure, nurturing environment where residents can live with dignity, purpose and engagement.

The specialized Memory Care programs are designed to provide:

• Secure, thoughtfully designed homes
• 24/7 care from trained memory care professionals
• Sensory-based activities to enhance cognitive function
• Family support and education resources

Dementia doesn’t just affect individuals — it impacts entire families, and Edencrests’ experienced team is here to walk with loved ones every step of the way.

Want to hear more from the team of experts? Check out THIS episode of Dig It Podcast where the Vice President of Operations, Regional Sales and Regional Director of Clinical Services discuss all the types of care, events and personalization available!

Building for the Future

The future of senior living in Iowa is bright, thanks to the commitment from the teams at Hubbell and the expert management of Highmark Senior Living. Recognizing the growing demand for quality senior housing, industry leaders have dedicated themselves to building innovative, high-quality communities that serve the needs of Iowa’s aging population.

By investing in modern, thoughtfully designed senior communities, Edencrest ensures that Iowa’s seniors have access to safe, enriching and comfortable living spaces — today and for generations to come.

Why Choose Edencrest?

1. 10 Locations Across DSM: No matter where you call home, there’s an Edencrest community nearby. Adel to Altoona to Beaverdale to Downtown Des Moines (DSM), there’s a choice for everyone!
2. A Legacy of Excellence: Backed by decades of experience, Highmark and Edencrest are setting the standard in quality senior care.
3. A True Sense of Community: At Edencrest, seniors don’t just live here — they belong. Residents sit on events committees, help create culinary experiences and truly enjoy living here.
4. Affordable, High-Quality Care: The transparent pricing ensures peace of mind for families. Schedule lunch today and learn more!
5. Innovative Senior Living: From modern amenities to specialized memory care, Edencrest locations are always looking ahead.

 

Come See the Edencrest Difference

Whether you’re looking for independent living, assisted living or memory care for yourself or for a loved one, Edencrest offers a warm, welcoming environment where everyone lives with dignity, joy and purpose.

_{*According to GenWorth Cost of Care 2024 Report}

Throughout Greater Des Moines’ (DSM’s) 12-county region, a thriving economic environment is attracting more Investors to do business. Learn more about other recent development projects in the region.