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Partnership's Mike Jefferson Receives Virtual Event and Meeting Management Certification

December 22, 2020

GREATER DES MOINES, IA (Dec. 22, 2020) – The Greater Des Moines Partnership is pleased to announce that Mike Jefferson, Project Manager of Business Resources and Community Development | Talent Development, is now Virtual Event and Meeting Management certified by the Event Leadership Institute. As the region continues to recover from the COVID-19 pandemic, the certificate will prove to be helpful in providing timely programming to The Partnership’s Investors and Affiliate Chamber Members.

Completion of the course certifies that candidates demonstrate the following learning outcomes:

  • Articulate the key differences between planning a live event and a virtual event.
  • Develop a virtual event strategy that includes key components unique to planning virtual events.
  • Explore requirements for human resources, vendors, public relations, digital platforms, related technology, data collection and analytics and data security.
  • Developing a virtual event plan and program that provides a return on investment to key stakeholders while providing an engaging digital experience for attendees.

“Mike’s training will benefit our stakeholders throughout the region as we continue to plan virtual events in 2021,” said Meg Schneider, Senior Vice President of Business Resources and Community Development at the Greater Des Moines Partnership. “We are proud of Mike for identifying this opportunity and going above and beyond in his role at The Partnership.”

About the Greater Des Moines Partnership

The Greater Des Moines Partnership is the economic and community development organization that serves Greater Des Moines (DSM), Iowa. Together with 24 Affiliate Chambers of Commerce, more than 6,500 Regional Business Members and more than 365 Investors, The Partnership drives economic growth with one voice, one mission and as one region. Through innovation, strategic planning and global collaboration, The Partnership grows opportunity, helps create jobs and promotes DSM as the best place to build a business, a career and a future. Learn more at DSMpartnership.com.